Julia Ryabova — Product & Web Designer

I design B2B, SaaS and e-commerce products, websites and landing pages. I connect business goals, user needs and technical constraints — from discovery and information architecture to UI, design systems and development support.
B2B & SaaSE-commerceWeb DesignUX ResearchDesign Systems
View selected work Open CV page Contact me
Based in Moscow · Open to remote and hybrid roles
See Selected Works
Julia Ryabova portrait with cacti
Based in Moscow · Product & Web Design
Global Knowledge Hub for a Medical Tech Leader
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Knowledge Hub Redesign Screenshot 1
Knowledge Hub Redesign Screenshot 2
Knowledge Hub Redesign Screenshot 3
Knowledge Hub Redesign Screenshot 4
Knowledge Hub Redesign Screenshot 5
Knowledge Hub Redesign Screenshot 6
Excl. Tool for Major Truck Brand
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Thread
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Self Drama Lab
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E-commerce Cultural Brand Jewelry
MIKS Jewelry
E-commerce website for MIKS: a clear, calm and premium online store experience for choosing jewelry, built around the brand visual system and cultural context.
Visual Design AI Guidelines
Landing pages for Reply products
Visual design system for Reply product landing pages and email campaigns: unified style, AI-assisted image generation, reusable templates and guidelines, and visual concepts for product communication.
Product Design MedTech Knowledge Hub
Erbe Knowledge Hub
Product design for Erbe's Knowledge Hub as part of consulting work at Reply: information architecture, UX logic, UI components, and search flows for an internal MedTech platform.
Product Design App Dashboards
Daimler Truck Redesign
UX redesign for a German truck manufacturer's case-exclusion platform: role-aware app flows, Microsoft Stack alignment, accessible product screens, and dashboards for operational clarity.
Communication Design Landing Page Tilda
Thread
Visual identity and digital landing page for Helikon-Opera's immersive performance, translating the atmosphere of the show into a focused communication experience.
Webflow Visual Design
Agency With Love
Webflow website design for Agency With Love: clear page structure, visual system, responsive layouts, and reusable content blocks for independent client-side updates.
Product Design Research CJM
Weather service integration into Yandex Maps scenarios
Product design study within Yandex Practicum: explored how weather affects navigation decisions, ran competitor analysis, mapped CJM and user scenarios, and presented integration logic for weather-aware route planning.
Tilda Payment System Landing Page
Self Drama Lab
A premium immersive drama lab set in a unique, upscale location. The website was designed to reflect its luxurious atmosphere, featuring elegant visuals, seamless user experience, integrated payment system, and automated email campaigns for a refined digital presence.
How I can help

Product Design

Research, complex user flows, information architecture, prototyping, UI, design systems and development support.

Web & E-commerce

Corporate websites, online stores and landing pages: from structure and content logic to responsive design, UI-kit and launch.

Stakeholder Communication

Workshops, presentation and defence of design decisions, translating business requirements into design tasks and syncing with engineering.

Visual Communication

Visual concepts, key visuals, presentations, landing-page systems and communication materials.

What we do?
Product & Web Designer
I’m a Product and Web Designer with experience building B2B, SaaS and e-commerce products for international companies and Russian brands.
At Reply, I designed enterprise products across automotive, insurance and MedTech — conducting research, shaping user flows, developing design systems and presenting solutions to international stakeholders. I currently work on the e-commerce experience of the MIKS jewellery brand.
12K+ MAU Designed enterprise UX scenarios for products used by 12K+ monthly users across 30+ markets.
~50% TTM Improved brief-to-design-to-dev communication, reducing approval loops and release preparation time almost by half.
x1.5 CV Reworked landing structures, design systems and content logic to increase conversion of new pages to requests by 1.5x.
20+ people Coordinated a digital project with up to 20 people across design, content, production, development and stakeholders.
Experience
reply.com
project page
goldenmask.stdrf.ru